itsDark is doing good on Facebook and I had a really good idea today to make it bigger.

By bigger I mean to expand the user-base add some new features (like webcam pics or video streaming) and expand from the bounds of the Facebook Platform.

itsDark is an anonymous messaging app in Facebook. It is not the only one in its kind but it sure differs a lot in many aspects. I got a lot of feedback from the users thanking me for not encouraging role-plays or amateur teen stories on the app. Without those the app became a place where people would just post thoughts, secrets, ask for advice and even write poetry. Just imagine how many people write poetry or stories every day but keep it secret. How many of them have  talent? How many of them wrote really good stuff, but nobody would ever know? What if itsDark can be a place where even one of those talents can be discovered?

Today the Internet is about people, about sharing and staying connected. All this means that everything you do is public. People know what you’re doing, what you’re watching and so on. But people also have secrets and if Internet is really about people –  it should also have a place for secrets.